Bryan Smoking a cigar.

So, you want to know how to make television commercials in the Reno, Nevada market? If you immediately said, “No I’m good, I got this.” as you do a pan of the interior of a local store, while thinking about the ugly graphics (probably with a stroke) you are going to put on top of it, well if that’s you...you can’t be helped.

Or can you?

Making great local Reno commercials doesn’t have to be tough, hell they don’t even have to be good to work. See what I mean by checking out one of my all-time favorites below, the Montgomery Flea Market.


See it’s bad, but oh so good. I bet you remember the message, if you don’t, you weren’t watching. Watch it again…or don’t, whatever. Let’s just move on to rule number 1.

RULE #1: Message is key. Every commercial I’ve ever done starts with the message first. I’m sure you’ve met with clients that have a lot of ideas and products or services they would like to talk about in their commercial, you know, more bang for the buck. When this happens, and it will, you must be brave, you must be strong, and you absolutely must say no. The absolute worst thing you can do is put a list of shit on the screen that nobody is going to absorb.


Think about this, when is the last time you saw Wendy’s advertise their burgers and salads in the same commercial? Umm, never because Wendy’s has some smart people making their ads. You may say, “Sure Bryan, that works for a large company like Wendy’s but what about a local Reno restaurant?” Same rule applies. And it works! Local companies in Reno looking to make commercials should focus on one thing per ad. If it’s something that brings in a lot of money, all the better.


So, rule one, keep the message focused on one key area for every commercial produced. Don’t deviate from it and you are one step closer to making a successful commercial in the Reno market.

A little off topic, but this is the feral cat that lives in a junk yard across the street. Her name is Gimp. She hangs with us from time to time. She peed in our office the other day. It smelled like rot, she will not be back in for a while.

Office Cat Gimp.



RULE #2: Keep shit simple. It’s easy to mess this rule up in both message and graphics. When you’re producing local commercials for the Reno market or any market, talk to your audience, like really talk to them. Use conversational language and don’t over complicate things. If people need to look up the word in a dictionary dump it faster than a whore in church. You may be smart, you may be cleaver, but your audience is only half paying attention to commercials so dumb it down. Even when you think it’s dumbed down, dumb it down more.

Repetition is also a good thing, if you can repeat the offer a few times to drive it home, do it. Say something three times in a row and people will remember it, they might be annoyed, but they will remember. Here is an example of a video that drives home the repetition that I’m talking about. It also demonstrates that it doesn’t have to be good to get the message across. It’s also really funny and slowly gets less funny over time, yet it owns repetition. I don't want anyone to think we produced this, because, well...you'll see.

Yeah so that video was made, then posted, then viewed by a bunch of people, odd right? Anyway, back to commercials! Being in the business of making TV commercials in the Reno market for a long time, I’ve been able to watch other commercials in the area and see what everyone else is doing. I’ve seen a lot of graphics... a lot of bad graphics. Many times, I see waaaaay too much shit on the screen. It’s information overload to viewers and it directly breaks rules one and two at the same time.

Graphic support is important, but just making your text large doesn’t make the viewer see it better. I say this all the time to people, “If all the graphics are large than nothing is.” When creating graphics for local TV commercials in Reno keep the graphics simple, make the most essential information large and the rest small. A person should be able to read the large text and get the idea right away without needing to read the small support text.

Follow both rules and you are on your way. Let’s move on to the next rule. But first enjoy the picture below, you're welcome.

Bryan Evans looking dope as shit.

RULE #3: Have a point. Here’s what I mean by this, for local television commercials produced in Reno Nevada or any market, stick to the reason you are doing the commercial. A bunch of downtown Reno shots at night with the flashing lights and slow motion of people socializing followed by a tag for a sushi restaurant is a huge waste of your client’s money. “But come on Bryan I’m in this for the art.” Well do your art on your own time, this time and money belongs to your client, so help them sell what they are selling, no cute stuff.

Let’s talk image spots. I’m all for them, and I think they work…when people already know who you are! Please don’t let me catch you trying to do an image spot for an unknown restaurant, it’s not going to move the needle! So please, stop now. So instead of a lame no selling image spot for the restaurant above why not do a commercial advertising a $7.99 lunch special, that can make a difference! Don’t tell me it won’t, because I’ve done it and I’ve seen it work. My advice, don’t get cute, just hammer the message.

So, there you go, three simple rules to follow when making television commercials in the Reno Nevada Market. Know them, use them, and don’t deviate from them, because I’m watching, and I do judge.